Standing out as a “new festival on the block” was important to our client. With big headliners, a winding river & wildlife theme; we used vivid colors and illustrations to create original concepts, art and itinerary that draw attention and showcase the connection between music and nature.
Ponderooza is a fictional music festival to be held on the Kettle River in British Columbia, Canada. The brand needed to showcase the huge lineup and location of the event. So I created original artwork and brand strategies to set us apart from the other large festivals held every summer.
Using a focus on wildfire safety, and harmony between good times and nature; we aimed this festival to be a “river revival”, with proceeds towards curving the spread of devasting wildfires that have been depleting this Ponderosa pine forests each year.
To give a sense of the activities, like river tubing, illustrations were created with a fun vibe, and color schemes accentuating love, music & nature through unity and contrast within these designs.
Festival poster
logo
Brochure
itinerary map
PROCESS
All original illustrations and concepts were sketched out on paper in several drafts and reiterations before resuming digital work. For most of my Print designs, I fold use real-world mediums to picture the final project during the first draft stages
